🇬🇭   Fresh · Fair · Ghanaian

Farm to Fork.
Done Right.

Ghana's integrated protein supply platform — connecting smallholder farmers to modern retailers through ethical sourcing, cold-chain processing, and WhatsApp-native technology.

🐄 See How It Works Our Story
$14K+
Monthly Revenue
3MT
Beef / Month to Anchor Client
5+yrs
Combined Operating History
$108B
Africa Meat Market by 2033
The Problem

Ghana produces enough protein.
It just never reaches the right hands.

Informal middlemen, absent cold chains, and zero traceability mean modern buyers can't get consistent, safe protein at scale — and farmers lose up to 40% of their margins.

💸

Middlemen Absorb 40%

No direct market access. Brokers extract margins farmers can't afford to lose.

🧊

Cold Chain Doesn't Exist

Over 20% spoilage post-slaughter. Temperature breaks lock out Shoprite, Melcom, and hotels.

📦

No Traceability

Modern retailers demand farm-to-fork visibility. Ghana's informal sector has none.

The Solution

One platform.
Every link in the chain.

ProteinLink owns and operates the processing, cold storage, and distribution layers — so nothing gets lost between farm and fork.

01 🌾

Aggregate

WhatsApp-native network connects 50+ smallholder farmers. Daily price signals. Mobile money payments.

02 🏭

Process

HACCP-aligned, species-separated slaughterhouse. Full traceability from farm gate to shelf.

03 🧊

Cold Chain

Temperature-logged cold storage with IoT monitoring. Zero excuses for spoilage.

04 🚛

Distribute

Refrigerated last-mile to Shoprite, Melcom, hotels, and institutions across Accra.

Our Story

Two founders.
One shared mission.

Edmund and Kojo met in the maiden Ashesi MBA cohort and realised their careers had been quietly converging on the same problem.

Kojo had spent years moving pork, catfish, and beef across Accra's busiest channels — building a 55-acre piggery and co-running one of Ghana's leading marketing agencies, behind campaigns including Twitter's first Ghana activation.

Edmund came from a decade in telecom, regulatory consulting, and edtech. In 2024 he started farming, and within four months secured a 3MT/month anchor beef contract with the biggest food chain in Ghana.

"We're not building from scratch — we're bringing together a combined decade of complementary experience. Kojo's deep operational roots in Ghana's livestock trade. Edmund's technology and commercial strategy. The result is ProteinLink."
👨🏾‍💼
Kojo
Co-Founder · Operations & Supply Chain

5+ years in pork supply. 55-acre piggery. Marketing agency co-founder behind Twitter's Ghana launch. Entrepreneur through and through.

👨🏾‍💻
Edmund
Co-Founder · Business Development & Strategy

Telecom, regulatory tech, and edtech background. Started rearing livestock in 2024. Main beef supplier to Ghana's biggest food chain within 4 months.

MBA Candidates · Ashesi University × Cornell SC Johnson
Impact

Built for Ghana.
Built to last generations.

Ethical sourcing, hygienic processing, and fair farmer pay aren't just good values — they're how we stay competitive. ProteinLink advances eight UN SDGs.

🌾

Smallholder Inclusion

Direct market access and transparent mobile money payments cut out exploitative middlemen.

SDG 1SDG 8
♀️

Women Farmers First

40%+ of Ghana's livestock sector is women. Our mobile-first model is built to include them.

SDG 5SDG 10
🥩

Safe, Hygienic Protein

HACCP-aligned processing and cold chain dramatically cut foodborne illness risk across Ghana.

SDG 2SDG 3
♻️

Zero Waste

Full carcass monetisation. Offal, bones, hides, fat — every part reaches its highest-value use.

SDG 12SDG 13

Africa's protein chain
needs an upgrade.

Whether you're a farmer, a buyer, or an investor — there is a place for you in this story.

💬 Connect on WhatsApp ✉️ Talk to the Founders
🌾 Farmers — join our network 🏪 Buyers — get traceable protein 💰 Investors — $500K seed open